Vision
ARway aims to revolutionize how people interact with their surroundings by making augmented reality (AR) accessible to everyone. With a no-code, hardware-free platform, we empower individuals and businesses to easily create immersive AR experiences on their mobile devices. Our goal is to democratize AR technology, enabling users to enhance spaces, engage audiences, and unlock creative possibilities without the need for specialized equipment or technical skills.
Strategy
ARway’s strategy focuses on simplicity and accessibility. Our platform allows users to effortlessly create and deploy AR experiences on smartphones and tablets, eliminating the need for complex setups or expensive hardware. We aim to provide scalable solutions for both small and large projects, with continuous updates and new features to keep up with evolving technology. By offering a user-friendly experience and dedicated customer support, ARway seeks to become the go-to platform for creating impactful AR experiences that elevate environments and engage users.

Challanges
Removing the Technical Complexity of AR
Many AR tools require coding knowledge, AR SDKs, or external sensors — we aimed to simplify the process entirely.
Ensuring Reliable Spatial Anchoring Without Hardware
AR experiences needed to stay accurately anchored to real-world surfaces and positions — even without markers or beacons.
Creating a Flexible, Scalable AR Canvas
Users had to be able to design and deploy AR content in any space, for any purpose — from retail to art installations.
Balancing Power with Simplicity
The platform needed to be robust enough for professionals, but intuitive enough for everyday users with no tech background.
Solutions
No-Code AR Content Builder
Integrated a drag-and-drop interface allowing users to upload images, 3D models, videos, or text — and position them precisely in the real world via mobile.
Markerless AR Anchoring
Leveraged spatial computing and SLAM (Simultaneous Localization and Mapping) to detect and maintain object placement using a smartphone’s camera and sensors.
Mobile AR Explorer App
Created a user-facing mobile app to view and interact with deployed AR experiences — supporting real-time updates and interactivity.
Use-Case Templates
Offered pre-designed AR experience templates for common needs like indoor navigation, pop-up exhibitions, product showcases, and digital signage.

End Product
ARway represents a breakthrough in augmented reality — offering the perfect balance of power and simplicity. By eliminating technical barriers and hardware dependencies, it gives anyone the ability to transform spaces into dynamic, interactive environments. Whether for storytelling, navigation, or immersive marketing, ARway is redefining how we experience the physical world.
