Services

The company, in its early stages, engaged us to assist in crafting its mobile application for a blockchain integration project with social media features. The platform allows users to post blockchain-related and general content, send messages, and provide an admin portal for adding new blogs or news. One of the key challenges we embraced was creating an intuitive and user-friendly experience for a highly technical blockchain product, aimed at a broad audience beyond just tech-savvy individuals.

Nest.js

React Native

JavaScript

Socket i.o

Vision

To create a mobile platform that seamlessly merges the power of blockchain with the familiarity of social media—empowering users to share content, engage in discussions, and access real-time information in a secure and decentralized environment. The goal is to make blockchain technology approachable and useful for a wider audience, beyond just tech enthusiasts, by delivering a smooth, modern, and socially-driven user experience.

Strategy

The strategy focused on making blockchain accessible through a user-friendly, social media-style interface. We prioritized intuitive design to engage both technical and non-technical users, integrating familiar features like posts and messaging. A flexible admin portal was built to manage blogs and news, while the app’s architecture ensured scalability and security. Blockchain concepts were introduced contextually, helping users learn naturally through interaction

Challanges

Blockchain Complexity

The core product dealt with blockchain data and features — a concept that’s inherently complex and unfamiliar to many users.

Creating a Social Experience in a Technical Domain

Combining blockchain utility with social media dynamics required a delicate balance of function and familiarity

User Accessibility

The platform needed to be engaging and easy to use for both blockchain enthusiasts and general users who may have little to no technical background

Admin Flexibility

Building an admin portal that was powerful yet easy to manage was essential for content updates and platform moderation.

Solutions

Intuitive Mobile UI/UX Design

We focused on clean, modern interfaces with social media-like patterns (feeds, likes, comments) to ensure instant familiarity for users.

Simplified Blockchain Interactions

Abstracted complex blockchain actions behind simple UI elements — no wallets, gas fees, or jargon exposed to general users unless needed.

Cross-Functional Messaging System

Designed a secure, in-app messaging feature with real-time updates to support interaction between users.

Responsive and Scalable Architecture

Built the app with modular backend components to support future features such as wallet integration, token gating, or NFT sharing

Admin Portal with Content Management

Created a lightweight web-based admin dashboard allowing team members to add/edit blogs, post news, and manage users.

End Product

The Serum SpaCare App is a comprehensive mobile application offering spa owners simplified maintenance guides, direct communication with dealers, convenient product purchasing, and a platform for dealer advertising. The end product aligns with Serum Watercare's commitment to innovation and customer satisfaction.